A SHOPPER’S PARADISE
The Great Singapore Sale (GSS) is more than just a shopping event; it’s a celebration of Singapore’s vibrant retail scene and an eagerly awaited tradition that brings joy to both locals and tourists. For weeks, the island transforms into a shopper’s paradise, with discounts and promotions that are simply too good to resist. This year, the excitement is palpable as the GSS promises bigger and better deals, making it the perfect time to indulge in some retail therapy. The Great Singapore Sale was introduced in 1994 by the Singapore Tourism Board and the Singapore Retailers Association. The aim was to boost tourism and retail by offering irresistible deals across the island. Over the years, the GSS has evolved, adapting to changing consumer preferences and shopping trends. What started as a traditional brick-and-mortar sale has now embraced the digital age, with online retailers offering incredible discounts to match their physical counterparts.
